Proprietary research


At the heart of every scaling business is a very human story.

Across the 100 Stories of Growth campaign, we’ve investigated in detail how the shifting emphasis of capital is shaping scale-up entrepreneurs’ experiences. Some areas are working very well, but other aspects need more attention and care.
The campaign team has talked to over 250 growth-focused and scale-up entrepreneurs. Our quantitative and qualitative research studies have focused on business leaders’ experiences, ideas and beliefs about a specific blend of capital: emotional, human, intellectual and financial capital.
This work is brought together in our Insights for Entrepreneurs that’s designed to help everyone in the UK scale-up community understand how high-potential companies can excel.
Scale-up businesses are very human stories. People who strive to bring their ideas to life. They’re creating jobs, increasing value for their financial providers, and boosting the nation’s wealth and optimism. Many are helping the wider economy to understand how to achieve productivity gains that many established industries simply cannot replicate.


Our research report focuses on four key areas to improve scale-up entrepreneurs’ outcomes:

Lifting the veil on entrepreneurs’ wellbeing and mental health 

Your people will drive your success

Aiming for perfect alignment of interest with capital providers

The emotional end-game and legacy fulfilment

7 steps of campaign research success


Defining the problem

Only 10% of SMEs deploy equity capital plus the invaluable support it comes with to grow their businesses – we believe this should increase


Our research partner, Beauhurst

We’ve partnered with Beauhurst, a specialist data provider on the UK’s fastest-growing companies, to create a robust research methodology


Literature review & trend analysis

We’ve analysed a diverse body of literature and market trends on SME growth hurdles and opportunities across the SME ecosystem to inform our research focus


Questionnaire development

We’ve created research hypotheses and a detailed survey questionnaire to take a temperature check of SME appetite for funding and their market sentiment across diverse company characteristics, sectors and regions in the UK


Survey sample & fieldwork launch

With Beauhurst, we will manage our field work. Our partners and supporters will actively help us to reach a wide group of respondents


Analysing the findings

Along with Beauhurst, we’ll be conducting a detailed analysis of the research findings, which will be revealed at the campaign launch event at the London Stock Exchange in Q2 2018


Final output goes live

We’ll publish the 100 Stories of Growth – Capital at Work report, both on our website and in a high-quality print publication, in the third quarter 2018. Our partners and supporters will actively assist with distribution