Rated People

Year founded 2005
HQ Location London
Sector Technology
Staff count 130
Capital Raised £9.5m
CEO Celia Francis extols the virtues of how innovative tech helps to solve the very analogue problem of finding trustworthy tradespeople to do home repairs and maintenance.
When tradespeople apply to offer quotes on our marketplace, we are in the background doing our checks.

Celia Francis


Pioneers in domestic trades

Last year, UK households posted more than one million domestic trade jobs worth around £2bn on the Rated People platform. This year, they expect this to increase to £3bn. “We are the biggest tech and service company in the country that specialises in home maintenance, building and repairs – and the only one that has tech at the heart of their business in the UK,” says CEO Celia Francis.

The company has built a sizeable marketplace, with over 22,000 active UK tradespeople registered with the site. But the biggest challenge is ensuring quality control at scale. That’s why they’ve invested in a proprietary screening solution that took 18 months to build.

Using tech to predict quality

“When tradespeople apply to offer quotes on our marketplace,” says Francis, “we are in the background doing our checks.” Tradespeople welcome such screening and are assured that they’re in good company quoting for work, says Francis. Some 25% of tradespeople who apply to join the platform are turned away, she adds.

Rated People conducts identity and credit checks, references solvency records and uses fingerprinting technologies. The company also integrates supplementary data from official accreditation databases, its own resource of over 750,000 ratings and reviews, and 10-plus years of historical data. This approach raises red flags and informs the company’s decision whether to allow a tradesperson to join their platform, Francis explains.

More efficient than offline directory-based searches, explains Francis, their online solution offers busy homeowners flexibility to go about their lives. Homeowners can sort through tradespeople’s profiles, including ratings and reviews, to decide who they want to work with.

Using data to make marketplace matches

Rated People combines its marketplace data with machine learning to better match homeowners’ projects to the tradespeople who are best placed to do the work. “It helps tradespeople be more efficient with their time,” says Francis.

We find them the work that they specialise in, within an easy driving distance. It’s where both our scale and technical knowledge become a strong competitive advantage.
Celia Francis, Rated People

The company typically matches a homeowner to a tradesperson in any of 30 categories within two minutes to two hours from the time the job’s been posted on their app or website.

People who need people

Regardless of the steady rate of 30% gross merchandise volume (GMV) growth, Rated People takes the time needed to make the right hires. And at around 130 people, the size of the team gives people a lot of career opportunities. “They’ve been in many different roles – they move up, they move sideways,” Francis says.

On the topic of helping people, Francis also believes in entrepreneurs supporting each other to scale and grow their businesses. She spends time nurturing the UK tech ecosystem through her involvement in various senior digital leadership groups, such as H2.

Francis is ready to help without the expectation of immediately receiving something in return. As she says: “It’s that outlook that makes London such a great place to grow a successful tech scale-up business.”

Key Metrics


registered active tradespeople


jobs posted annually


annual gmv

Sources of capital
Supported By

Related Stories

Founder Ian O’Rourke credits backer Mel Morris of CandyCrush fame with helping Adthena to build on its strong machine-learning foundations so its clients can reach new customers via search. Read more...
With minimum external investment, online betting exchange Smarkets disrupted the industry by building its own proprietary platform to become one of Europe’s fastest-growing companies. Read more...
BBOXX's highly scalable solar-powered battery power utilities for people in the developing world have boosted the company’s revenue to $28m, proving that positive social impact can also be a great investment. Read more...
Culture Trip
Venturing into online content where many entrepreneurs fear to tread, Culture Trip's founder and CEO Kris Naudts has adopted the Silicon Valley user-growth model of scaling, winning considerable investor backing. Read more...
Diamond Logistics
Founder Kate Lester had a “Kodak moment” five years ago to scale up her business after collapses in the same-day courier market made her realise her business would “become extinct”. Read more...
As one of the UK’s leading healthy snack companies, Graze has used a data-driven strategy to successfully expand into the US, boosting its revenue to more than £70m. Read more...