Year founded 2011
HQ Location London
Sector Technology
Staff count 63
Turnover £3m
V-Nova has ambitions to walk alongside Silicon Valley’s winners, using its PERSEUS technology to help media and entertainment companies monetise unmet consumer demand for high-definition video.
The number of unicorns in tech far outweighs any other sector - if you really hit it, you can scale very quickly.

Guido Meardi

Co-founder & CEO

Driven by tech-tacular ambition

Working as a coder in the US in the late ‘90s, co-founder and CEO Guido Meardi spotted an opportunity for a new form of data compression. So, after honing his business skills for 15 years as a senior partner at McKinsey, he met co-founder Pierdavide Marcolongo with his impressive scientific credentials. Then they created V-Nova.

Now, the company’s main product is PERSEUS. It’s a digital data-encoding technology that makes it possible to transmit high-quality videos and images with low bandwidth.

Meardi believes V-Nova falls into the “potential unicorn” category – a start-up company valued at $1bn or more. “If our business successfully scales, PERSEUS will accelerate the whole digital sector,” he explains.

Having sourced £23m in investment, Meardi continues to push V-Nova in an ambitious direction. “The number of unicorns in tech far outweighs any other sector – if you really hit it, you scale very quickly,” he says.

Getting the ball rolling

Meardi believed from the start that his business idea had great potential. And that’s why he invested large amounts of his personal capital in V-Nova. His business network was duly impressed by his financial commitment.

Federico Faggin, the creator of the first commercial microprocessor, invested too. Meardi cites him as a great role model and mentor. “Faggin was one of the first people to teach me how to try to play the tech scale-up game,” he explains.

Meardi used techniques learned from his mentors to gain early adopters of the business. This involved providing the product for free trials and sourcing valuable early feedback. He then amended the core value proposition. He also resolved the key issues that came to light during customer trials.

V-Nova soon secured its first two major clients: Sky and Eutelsat. Both were impressed with the product and became investors in the company, providing important early business validation and cash. V-Nova has also secured investment from Limitless Earth and Whysol Investments.

Emulating the Silicon Valley model

V-Nova has since transferred to the Silicon Valley scale-up model. This involves scaling fast to gain global feedback and traction, and working obsessively on the product to make it perfect all around. “You need a great, not good, product to scale globally,” Meardi explains.

Meardi acknowledges this strategy shift is complicated. “There has always been a large amount of risk between going from early adopters to early majority,” he says. “If not properly resourced it can really go wrong.”

Attracting investment to fund a scale-up can be challenging. “Large investors are often looking for lower-risk investments than an early-stage venture,” Meardi says. “Investors who are used to category-defining products, and seek 5x-10x gains on their investment, are typically looking at start-ups with lower valuations.”

You need a great, not good, product to scale globally.

Guido Meardi, V-Nova


Sourcing fuel for global ambitions

Europe may be a great place to run a business, but Meardi believes Silicon Valley investors are more familiar with this hyper-growth mindset.

He believes that to truly scale as a global tech player, “you have to pour in a lot of capital and a lot of time, while still generating low revenues”. This is something people in the Silicon Valley experience often, he believes, but it doesn’t resonate so well with investors who want to see quick returns.


Lead Partner Support


ELITE is London Stock Exchange Group’s international business support and capital raising programme for ambitious and fast-growing companies.

Find out more

Key Metrics


Product lines produced


Capital raised


Core product

Sources of capital

Related Stories

Laurencekirk-based Blaze Manufacturing Solutions is a true Scottish offshore oil and gas industry success story, but co-founder Ann Johnson says there were turbulent times when the family business could have collapsed. Read more...
Lavanda is spearheading a movement for best practice in the often legally complex short-term residential rental sector, in a mission that’s guided by industry-leading investors. Read more...
Raising capital to fund its social impact mission has been a journey of discovery for Sumdog, and the online education specialist believes that human capital drives its ability to make the financials add up. Read more...
Ten Lifestyle Group
Trust and integrity have underpinned AIM-listed Ten Lifestyle Group's unrelenting ambition to become the ‘most trusted service company in the world’. Read more...
Ben Grech and his two co-founders Miguel Amaro and Mariano Kostelec met at university and were inspired to emulate the successes of marketplace champions Airbnb and Homeaway. Focused on offering choice, trusted service and convenience, they set up Uniplaces to make international student rentals much easier and more secure to access. Read more...
After working in private equity, then leading online property firm Zoopla’s £919m IPO, Aneeqa Khan set up eporta, connecting furniture suppliers to anyone doing an interior design project, and has raised $8m in series-A funding. Read more...